Outnorth is all about making the outdoors more accessible and inspiring more people to spend time outside. To better reflect who they are today and where they’re heading, we helped shape a new, more distinct visual identity. Together with my colleagues, we developed a bolder and more expressive visual language while staying true to the brand’s Scandinavian roots. A refreshed color palette, typography, imagery and graphic elements come together in an identity that feels contemporary and unmistakably Outnorth.